--- title: "Salesforce State of Marketing: How to reach Marketing Excellence" description: Download the comprehensive survey and report and find out how successful marketing teams connect reportings, channels, and customer expectations. image: https://global.digitall.com/hubfs/media%20center/salesforce-state-of-marketing-hiker-iStock-1266491694.jpg --- [![DIGITALL Logo ](https://global.digitall.com/hubfs/Logo_Logo%20white.svg) ![DIGITALL Logo ](https://global.digitall.com/hubfs/Logo_Logo%20colored.svg)](https://www.digitall.com) - [English](https://global.digitall.com/download-state-of-marketing-report-english) - [Deutsch](https://global.digitall.com/de/download-state-of-marketing-report-deutsch) - [English](https://global.digitall.com/download-state-of-marketing-report-english) - [Deutsch](https://global.digitall.com/de/download-state-of-marketing-report-deutsch) # Salesforce: State of Marketing #### Insights and trends from 6000 marketing leaders ![State of Marketing - Salesforce Report Thumbnail](https://global.digitall.com/hs-fs/hubfs/media%20center/SF-State-of-Marketing-Preview.png?width=250&height=210&name=SF-State-of-Marketing-Preview.png)   [Get the PDF](https://global.digitall.com/download-state-of-marketing-report-english#tmp1_widget_1642764297703) ## State of Marketing 2023 In the 8th edition of the Salesforce State of Marketing, Salesforce surveyed 6000 marketing leaders worldwide to ask how they: - develop their teams amidst change, - prepare for the end of the third-party cookies, - centralize their data to enhance customer experiences, - use innovation for better customer journeys. ### Download your State of Marketing Fill out this form and you shall receive.  ## Content ##### Page 1 - 4 ##### Introduction ##### Page 5 - 6 ##### Executive Summary ##### Page 7 - 9 ##### Marketers focus on driving value amidst change 87% of all marketers say that the value of their work has increased in the last 12 months. So how do successful marketers keep the ball rolling despite budget cuts, complex tech stacks and market changes? ##### Page 10 - 14 ##### Innovative channels and tactics redefine customer engagement 83% of marketers engage with their customers in real time across one or more marketing channels. What needs to happen and which processes are crucial to ensure a wide reach and successful interactions? ##### Page 15 - 17 ##### Marketers walk the 'personalization vs. privacy' tightrope Nearly every third marketing team is still lacking a fully defined strategy to shift from third-party cookies to first-party data use. What can they learn from the 68% that have already identified the next steps? ##### Page 18 - 20 ##### KPIs shift as marketers adopt real-time intelligence Successful marketing teams are much more likely to analyze marketing performance in real time. Correlation or causality? ##### Page 21 ##### Distributed teams unite with collaboration technology On average, marketing teams use up to four collaboration technologies for better team work and data sharing. How do they make use of these solutions and is this a long-term development? ##### Page 22 - 28 ##### Marketers lead with values 85% of marketers say that their external communication aligns with their corporate values. But why is this important? ##### Page 29 - 33 ##### Survey Demographics ### Interested in more Salesforce topics? ![A beautiful mountain lake with a pier and two boats next to it. ](https://global.digitall.com/hs-fs/hubfs/21%20-%20Landing%20Pages/Downloads_Images/Salesforce-Migration-WP-Mountain-Lake-iStock-1038943424.jpg?width=1500&height=1000&name=Salesforce-Migration-WP-Mountain-Lake-iStock-1038943424.jpg) ### Our Salesforce Portfolio Get to know our Salesforce portfolio and how you can digitize your business with the Salesforce multi clouds. [Dive in](https://global.digitall.com/salesforce-reselling-implementation-partner?hsLang=en) ![A person on a car with a camping tent on top of it.](https://global.digitall.com/hs-fs/hubfs/21%20-%20Landing%20Pages/Salesforce/salesforce_camping_car_roof_iStock-892770978.jpg?width=1253&height=836&name=salesforce_camping_car_roof_iStock-892770978.jpg) ### The Marketing Cloud How can the Marketing Cloud enable your team and optimize customer experiences? [Take a look](https://global.digitall.com/salesforce-for-marketing?hsLang=en) ![Two dolphins swim along a boat. ](https://global.digitall.com/hs-fs/hubfs/Blog%20Files/Blog_MarketingIntelligence_Dolphins_iStock-540575886.jpg?width=724&height=483&name=Blog_MarketingIntelligence_Dolphins_iStock-540575886.jpg) ### Marketing Intelligence Read how marketing intelligence can brighten your day, reports, and achievements. [Read more](https://blog.digitall.com/marketing-intelligence-smart-insights-for-better-decision-making?hsLang=en)   [![Be a digital trailblazer with Salesforce](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6576772/bfab8177-0d8b-4b85-afda-b68866e6e058.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/6576772/bfab8177-0d8b-4b85-afda-b68866e6e058) ## We are your Salesforce partner As a Salesforce partner with a long history of successful projects and collaborations, we combine technological, business, and industry knowledge in all our services and can therefore deliver you an end-to-end-experience from evaluation, implementation up to customization. Provide your customers with innovative experiences, enable your sales, marketing and service teams with a state-of-the-art multi-cloud environment and leverage your (customer) data with AI-based reports and insights. Take a look at our Salesforce portfolio to see how we can set up your 360° customer platform. [![Logo 11880 ](https://global.digitall.com/hs-fs/hubfs/Logos/Customer%20Logo%2011880_white%20padding.png?width=1346&height=710&name=Customer%20Logo%2011880_white%20padding.png)](https://global.digitall.com/reference-11880-speed-flexibility-with-salesforce-multi-cloud-solution?hsLang=en) [![Customer Logo Huber+Suhner](https://global.digitall.com/hs-fs/hubfs/Logos/Customer%20Logo%20Huber+Suhner_white%20padding.png?width=1346&height=710&name=Customer%20Logo%20Huber+Suhner_white%20padding.png)](https://global.digitall.com/reference-hubersuhner-template-for-global-sales-process-standards?hsLang=en) [![Eterna Logo ](https://global.digitall.com/hs-fs/hubfs/Logos/eterna_logo_padded.png?width=1347&height=715&name=eterna_logo_padded.png)](https://global.digitall.com/reference-eterna-salesforce?hsLang=en) [![Komax Logo](https://global.digitall.com/hs-fs/hubfs/Logos/Customer%20Logo%20Komax_white%20padding.png?width=522&height=276&name=Customer%20Logo%20Komax_white%20padding.png)](https://global.digitall.com/reference-komax?hsLang=en) [![Ospelt Logo](https://global.digitall.com/hs-fs/hubfs/Logos/ospelt_logo_padded.png?width=1347&height=715&name=ospelt_logo_padded.png)](https://global.digitall.com/reference-ospelt-360-view-with-salesforce?hsLang=en) [![Vitra Logo](https://global.digitall.com/hs-fs/hubfs/Logos/vitra_logo_padded.png?width=1347&height=715&name=vitra_logo_padded.png)](https://global.digitall.com/reference-vitra-implementation-salesforce-sales-cloud?hsLang=en) ## Contact us for a free first consultation call ##### Company [About Us](https://digitall.com/who-we-are) [Leadership](https://digitall.com/leadership) [News](https://digitall.com/news) [Careers](https://digitall.com/careers) [Contact us](https://digitall.com/contact-us) ##### Contact us **Germany** Reuterweg 49 60323 Frankfurt am Main +49 721 46 476-100 **Bulgaria** Business Park Sofia, Build. 15, 5. OG, 1766 Sofia +359 2 489 57 25 [![Logo\_Logo white](https://global.digitall.com/hubfs/Logo_Logo%20white.svg)](https://www.digitall.com) - [Imprint](https://digitall.com/imprint) - [Privacy Policy](https://digitall.com/privacy-policy) © Copyright 2026, DIGITALL. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://global.digitall.com/media-transcripts/92024791347/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://6576772.fs1.hubspotusercontent-eu1.net/hubfs/6576772/Videos/Salesforce%20Reseller%20EN-1080p-221117.mp4", "dateModified" : "2025-09-16T07:13:41.518Z", "duration" : "PT2M50S", "height" : 1080, "name" : "DIGITALL - Your Salesforce Reseller & Partner", "thumbnailUrl" : "https://global.digitall.com/hubfs/Videos/Salesforce%20Reseller%20EN-1080p-221117.mp4/medium.jpg", "uploadDate" : "2022-11-17T11:31:05.866Z", "width" : 1920 } ```