Vitra AG

Implementation of the Sales Cloud


Industry: Retail/Manufacturing
Technology: Salesforce Sales Cloud



Pragmatic mapping of business processes

Significantly increase sales productivity 

Performance within 6 months

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In order to realize the vision of a customer platform, Vitra was faced with the challenge of implementing a new CRM system. The previous system was no longer able to map the company's requirements and keep pace with the speed of ideas and innovation at Vitra.

Vitra decided to implement Salesforce and selected DIGITALL for the implementation. In the first step, the focus was on the implementation of the Salesforce Sales Cloud and the Marketing Cloud as well as the integration with various other existing systems at Vitra. The second step is the Salesforce Service Cloud and Community Cloud for partners and end customers.

Woman in living room


Implementation of the Salesforce Sales Cloud in an agile approach, based on a detailed analysis of requirements. The focus was on:

  • Account & Contact Management
  • Lead & Opportunity Management
  • Connection of the external industry-specific product configurator
  • Integration of SAP ERP for customer master data, orders (OEX format) and sales history
  • Integration of MS AD or IAM
  • Migration of Data from the Complex Structures of the Old CRM
  • Simple Case Management
  • Support in change management, training & roll-out planning
  • Connection of the marketing cloud incl. setup of campaigns


Woman opening package

About Vitra AG

Vitra AG is a Swiss company for the production and trade of home and office furniture with its headquarters in Birsfelden, Switzerland.

Vitra collaborates with leading designers to develop innovative products and concepts for contemporary home and office environments. Joining a portfolio of furniture classics by Jean Prouvé, Charles and Ray Eames, George Nelson and Verner Panton, these products are used worldwide by architects, companies, the public sector and private individuals to build inspirational spaces for living and working.


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