Orthomol

Implementation Veeva CRM

 

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 Industry: Life Sciences / Pharma
 Technology: Marketing & BI Intelligence

 

Highlights

Successful migration to pharma CRM system

Best practice implementation

Need-based approach

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Challenges: A modern, user-friendly & mobile CRM 

Orthomol's sales to physicians and pharmacies is essentially based on precise support provided by a CRM system.

Orthomol was faced with the challenge that the current CRM system no longer met the sales requirements. In particular, the areas of user-friendliness, offline capability and the integration of the presentation & order entry modules with the rest of the application were not satisfactory.


Therefore, Orthomol decided to implement Veeva CRM.

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Solution: Veeva CRM and an offline app 

After a first go-live of the presentation module, the next step was the complete implementation of Veeva CRM including the core components customer master data, order entry as well as the offline app for the iPad. DIGITALL supported Orthomol as Veeva implementation partner with:

  • Scoping & planning of the Veeva implementation
  • Implementation of Veeva CRM including the functions:
    • Visit planning & implementation
    • Territory structures
    • Order entry
    • CLM / presentation module
    • Event & expense management
  • Connection of an external web training platform (Moodle)
  • Planning and conception of interfaces between Veeva CRM and Orthomol target systems (ERP, customer master data, BI)

In addition, DIGITALL also advised Orthomol on the development of internal Veeva resources and provides the link to Veeva.

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About Orthomol

 

Orthomol develops and sells nutritional supplements and supplementary balanced diets that are used in special life situations or as part of a nutritional medical therapy and are available in pharmacies. The work is based on the results of nutritional medical research. Experience and knowledge in the field of orthomolecular medicine allow Orthomol to competently answer questions about products and areas of application, among other things. In addition to its own studies, there are now over 15,000 entries in the Orthomol study database. Orthomol's own scientific department - consisting of physicians, natural scientists and nutritionists - constantly reviews and evaluates new publications on orthomolecular medicine and micronutrients. On this basis, Orthomol regularly develops new products for special areas of application.

 

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