--- title: "Use Case: How Nestlé turned their marketing into a family experience" description: Read, how Nestlé Infant Nutrition helped families along the first 1000 days of parenthood with a personalized marketing campaign. image: https://global.digitall.com/hubfs/Image_Reference_LP/Nestle%20NIN_Customer%20Key%20Visual.jpg --- [![DIGITALL Logo ](https://global.digitall.com/hubfs/Logo_Logo%20white.svg) ![DIGITALL Logo ](https://global.digitall.com/hubfs/Logo_Logo%20colored.svg)](https://www.digitall.com) - [English](https://global.digitall.com/reference-nestle-nutrition-global-roll-out-b2c-customer-lifecycle) - [Deutsch](https://global.digitall.com/de/reference-nestle-nutrition-globale-einführung-des-b2c-kundenlebenszyklus) - [English](https://global.digitall.com/reference-nestle-nutrition-global-roll-out-b2c-customer-lifecycle) - [Deutsch](https://global.digitall.com/de/reference-nestle-nutrition-globale-einführung-des-b2c-kundenlebenszyklus) # Nestlé Nutrition ### B2C CUSTOMER LIFECYCLE ROLLED OUT IN 20+ COUNTRIES   ![](https://global.digitall.com/hs-fs/hubfs/Logos/nestle_nutrition_logo_padded.png?width=818&name=nestle_nutrition_logo_padded.png) ##### **Industry:** Retail ##### **Technology:** Salesforce Marketing Cloud ## Highlights --- Customer lifecycle --- Personalized customer journeys --- Global roll-out ### On the Go: Get the reference as a snappy PDF for later You want to read this reference later, share it or download it? Just fill out our short form and get your very own PDF.  [Download](https://global.digitall.com/reference-nestle-nutrition-global-roll-out-b2c-customer-lifecycle#tmp1_module_16419708340154) ### Yes, I'd like the reference as a download > “All our Nestlé Infant Nutrition markets can now be equipped with a globally developed framework to support closely our consumers along their parenting journey via personalized emailing communication.” ##### Laure de Bary ###### Global Head of Digital and CRM ★★★★★ ### Challenges: Global blueprints for a unique marketing campaign Nestlé Nutrition is part of the Nestlé Group. The brand accompanies parents in the parenting journey during pregnancy and in the first 2 years of the baby's life. During the CRM project, the following challenges have been addressed:​ - Developing global blueprints of marketing campaigns which can be easily adapted to local needs without losing global consistency (CI). - Transforming the CRM strategy into actionable digital marketing campaigns. - Increasing customer engagement through the definition and implementation of personalized and targeted consumer journeys. ![Woman unpacks package](https://global.digitall.com/hs-fs/hubfs/Image_Reference_LP/Industry_Retail1_L.png?width=589&height=378&name=Industry_Retail1_L.png) ### Solution: A dynamic email program for personalized marketing across Europe DIGITALL has been supporting Nestlé Nutrition as a European CRM partner and since 2017 as a global CRM Partner by developing the following solutions on Selligent and Salesforce Marketing Cloud: - Development of a highly dynamic emailing program supporting pregnant women and parents on their first 1000 days of the parenting journey. - Providing an in-depth dashboard to further optimize the performance of the emailing program and thus increasing continuously the customer experience. - Development of Welcome- and Farewell-programs and other personalized communication strategies. - Standardizing package localization toolkits of the master programs to efficiently onboard markets. - Supporting markets with their local CRM strategy on a strategical and an operational level.   ![Fruits in a bowl](https://global.digitall.com/hs-fs/hubfs/Image_Reference_LP/Industry_Retail4_R.png?width=589&height=378&name=Industry_Retail4_R.png) ### Results - Cost reduction and standardization by leveraging globally developed campaigns and best practices, as well as applying a standardized roll-out. - Increased customer engagement and advocacy on the website, improved performance through best practices and targeted communication. ![Wheat field](https://global.digitall.com/hs-fs/hubfs/Image_Reference_LP/Industry_Retail3_L.png?width=589&height=378&name=Industry_Retail3_L.png)   ## You have a question or a specific use case? Write us a message and we'll be in contact with you to help your business find the right solution.  ##### Company [About Us](https://digitall.com/who-we-are) [Leadership](https://digitall.com/leadership) [News](https://digitall.com/news) [Careers](https://digitall.com/careers) [Contact us](https://digitall.com/contact-us) ##### Contact us **Germany** Reuterweg 49 60323 Frankfurt am Main +49 721 46 476-100 **Bulgaria** Business Park Sofia, Build. 15, 5. OG, 1766 Sofia +359 2 489 57 25 [![Logo\_Logo white](https://global.digitall.com/hubfs/Logo_Logo%20white.svg)](https://www.digitall.com) - [Imprint](https://digitall.com/imprint) - [Privacy Policy](https://digitall.com/privacy-policy) © Copyright 2026, DIGITALL.