--- title: "Reference: Global CRM System with Salesforce" description: Learn how a German automotive manufacturer implemented a global CRM system for sales with the support of DIGITALL and Salesforce Sales Cloud. image: https://global.digitall.com/hubfs/Mercedes-Benz%20AG_Key%20Visual.jpg --- [![DIGITALL Logo ](https://global.digitall.com/hubfs/Logo_Logo%20white.svg) ![DIGITALL Logo ](https://global.digitall.com/hubfs/Logo_Logo%20colored.svg)](https://www.digitall.com) - [English](https://global.digitall.com/reference-introduction-of-a-global-crm-system-for-sales-and-aftersales) - [Deutsch](https://global.digitall.com/de/referenz-einführung-eines-globalen-crm-systems-für-sales-und-aftersales-mit-salesforce) - [English](https://global.digitall.com/reference-introduction-of-a-global-crm-system-for-sales-and-aftersales) - [Deutsch](https://global.digitall.com/de/referenz-einführung-eines-globalen-crm-systems-für-sales-und-aftersales-mit-salesforce) # INTRODUCTION OF A GLOBAL CRM SYSTEM FOR SALES AND AFTERSALES ##### **Industry:** Automotive ##### **Technology:** Salesforce Sales Cloud ## Highlights --- Global solution for sales and aftersales --- Mapping of different sales processes --- Support for training and change management ### Challenges DIGITALL was asked to support with the definition and implementation of a global CRM solution for the VAN fleet business in the HQ and various country organizations of the client.​ For the system implementation and the subsequent global roll-out, the following requirements had to be implemented: ​ - A closer integration of the sales and aftersales areas in the quotation process in order to leverage additional revenue potentials - The establishment of a consistent and collaborative account management and in particular controlling across the different teams - Supporting an individual key account management approach for different roles to enable a homogeneous, holistic and global view of (potential) customers and their data - An intuitive user interface ![Robter arm in a bright factory hall](https://global.digitall.com/hs-fs/hubfs/Image_Reference_Use%20Case_LP/FSI_MAC_image1_L.png?width=589&height=378&name=FSI_MAC_image1_L.png) ### Solution Using the Salesforce Sales Cloud and with an agile project approach, DIGITALL implemented the requirements for the new system. The project took only six months to achieve the first go-live. ​ The implemented solution included the following functions:​ - Account & Contact Management including an online sanction check of the customers' data - Automated creation of documents (.doc and .pdf) for the offer preparation - Connection of various backend systems such as authorization and authentication systems - Development of a GDPR solution for contact data information and, if necessary, data deletion - Integration and visualization of historical and current planning key figures - Opportunity management and mapping of various sales processes in sales and aftersales - Support of training, change management & user adoption ![A car that is manufactured with the help of robers](https://global.digitall.com/hs-fs/hubfs/Image_Reference_Use%20Case_LP/Industry_FSI_MAC_image2_R.png?width=589&height=378&name=Industry_FSI_MAC_image2_R.png) ## About the customer Mercedes-Benz AG, headquartered in Germany, is one of the most successful automotive companies in the world. With its portfolio, the company is one of the largest suppliers of luxury passenger cars and premium vans.​   ## You have a question or a specific use case? Write us a message and we'll be in contact with you to help your business find the right solution.  ##### Company [About Us](https://digitall.com/who-we-are) [Leadership](https://digitall.com/leadership) [News](https://digitall.com/news) [Careers](https://digitall.com/careers) [Contact us](https://digitall.com/contact-us) ##### Contact us **Germany** Reuterweg 49 60323 Frankfurt am Main +49 721 46 476-100 **Bulgaria** Business Park Sofia, Build. 15, 5. OG, 1766 Sofia +359 2 489 57 25 [![Logo\_Logo white](https://global.digitall.com/hubfs/Logo_Logo%20white.svg)](https://www.digitall.com) - [Imprint](https://digitall.com/imprint) - [Privacy Policy](https://digitall.com/privacy-policy) © Copyright 2026, DIGITALL.