Successful introduction of CRM
Engelhard Arzneimittel
VEEVA CRM IMPLEMENTATION & SUPPORT SERVICES
Industry: Life sciences, Pharma OTC
Technology: Veeva CRM
Challenges
The existing CRM system, which no longer met all current requirements from all departments, was to be replaced by Veeva CRM.
For this purpose, the specific business processes were to be implemented in Veeva CRM in the best possible way.
The focus of the CRM implementation was on:
- Mobile & offline use on the iPad
- Electron. Order Entry
- Sample management
- Connection of external customer master data
- Presentation module (CLM)
- Connection of the SAP system for master data & orders
Solution
DIGITALL had overall responsibility for the implementation of Veeva at Engelhard Arzneimittel. This included:
- Solution design
- Configuration and customizing
- Testing & Review
- Data migration
- Integration with SAP
- Deployment & Roll-Out
- Project Management
- Conception & project management of the SAP connection using middleware
- User training
- Preparation of data for data migration
