Engelhard Arzneimittel



Industry: Life sciences, Pharma OTC
Technology: Veeva CRM


Successful introduction of CRM

Inregration with SAP

Digitization of core business processes

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The existing CRM system, which no longer met all current requirements from all departments, was to be replaced by Veeva CRM.​
For this purpose, the specific business processes were to be implemented in Veeva CRM in the best possible way.​

The focus of the CRM implementation was on:​

  • Mobile & offline use on the iPad​
  • Electron. Order Entry​
  • Sample management​
  • Connection of external customer master data​
  • Presentation module (CLM)​
  • Connection of the SAP system for master data & orders
Hospital waiting room


DIGITALL had overall responsibility for the implementation of Veeva at Engelhard Arzneimittel. This included:​

  • Solution design​
  • Configuration and customizing​
  • Testing & Review​
  • Data migration​
  • Integration with SAP​
  • Deployment & Roll-Out​
  • Project Management​
  • Conception & project management of the SAP connection using middleware​
  • User training​
  • Preparation of data for data migration
Laboratory assistant with tablet

About Engelhard Arzneimittel GmbH & Co. KG

As one of the leading brand manufacturers in the OTC sector, Engelhard Arzneimittel sells over-the-counter pharmacy-only medicines for self-medication.

Engelhard researches, develops and produces high-quality products for respiratory and skin diseases, attention deficit disorders and digestive problems, among others. The focus is on particularly well-tolerated medicines and medical products that are geared to the individual needs of patients in terms of their effect, strength and dosage form.


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