Semperit AG

GLOBAL CRM PLATFORM FOR EFFICIENT SALES PROCESSES

 

Industry: Manufacturing
Technology: Salesforce

 

 

Download the success story as a PDF

„With Salesforce Sales Cloud, we have a solution for our global sales teams that enables us to achieve a unified global customer view and improve sales efficiency in all our business areas.“
Christoph Zinkel
Group Head of Commercial Excellence at Semperit AG
★★★★★

150+ users worldwide

Implementation within 9 months

100% of the collaboration was conducted virtually

The Customer

Semperit AG Holding is a leading global manufacturer of high-quality natural and synthetic rubber products with an impressive tradition dating back over 200 years. Based in Vienna, the company operates worldwide and is active in more than 100 countries. Semperit offers a wide range of products, including hydraulic and industrial hoses, conveyor belts, escalator handrails, and much more. With 16 production locations and more than 4,000 employees, Semperit is a leader in its fields and operates its own distribution network in Europe, Asia, North and South America, and Australia. Semperit’s customers are in the industrial sector and range from large multinational corporations in various industries to smaller companies.

Two engineers in a production hall looking upwards.

The Project

Semperit decided to implement a CRM system to keep up with constantly changing market demands and increase sales efficiency. The introduction of a modern CRM was part of a global digital transformation strategy aimed at unifying and standardizing sales processes and creating a unified customer view across all business areas to identify additional business potential. After a thorough analysis phase, Semperit chose to implement Salesforce as its global digitization platform. In collaboration with the implementation partner DIGITALL, a modern sales tool based on a global template, was developed and implemented. It considered the individual requirements of the various business areas to solve existing sales challenges, ensure seamless integration into the workflow, and promote cross-business standards.

Two engineers in a modern production hall, talking to each other.

SERVICES

  • Joint analysis phase
  • Transparency over project progress and costs
  • Support in defining user stories
  • Preparation of a blueprint
  • Development of a solution design
  • Combination of agile and waterfall project management methods
  • Implementation of Salesforce within nine months
  • Development of custom features
  • Outlook integration
  • Customizing the solution to individual requirements
  • Support during the hypercare phase after the rollout

Customer Benefits

  • Modern and future-proof CRM system as a central platform
  • Standardized sales processes
  • Unified customer view
  • Transparency about future business potential across all business areas and regions
  • Increased sales efficiency
  • The solution meets the requirements of all business areas while remaining close to the Salesforce standard, keeping maintenance efforts low

DOWNLOAD THE SUCCESS STORY AS PDF

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CHALLENGES | PREPARATION | COLLABORATION | IMPLEMENTATION | ROLL OUT | VALUE