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Have a look into our DIGITALL Galaxy. 

Stay informed about current trends, exciting market research, best practices and leadership topics around your digital transformation on our blog. 
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Why Trigger-Based Marketing Is the Smart Play for the Future

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CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits perfectly. The chapter...
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How Swiss Re rethought CRM and transformed it into an intelligent engagement hub

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Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved it. The chapter...
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Why the “new normal” in customer behavior is more than just a passing phase

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Pandemics undoubtedly affect health statistics, but they also change people's mindsets, particularly regarding consumer...
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Why voice and speech recognition play a key role in customer contact

Sep 4, 2025by Sabine Kirchem

“How can I help?” – a simple question that will no longer be asked only by humans in the future. Voice and speech...
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Why agile development and customer centricity are not opposites

Aug 28, 2025by Sabine Kirchem

Digitalization does not fail due to technology; it often fails because we set it up incorrectly: being too...
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Why personas are the foundation of customer-centric communication

Aug 21, 2025by Sabine Kirchem

Target groups are not obsolete; they simply lack precision. To genuinely connect with customers today, one must adopt a...