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Why CRM Is the New Operating System for Customer Relationships
For a long time, CRM has been an operational database and an administrative tool for managing contacts and leads....
Oct 16, 2025by Sabine Kirchem
For a long time, CRM has been an operational database and an administrative tool for managing contacts and leads....
Oct 9, 2025by Sabine Kirchem
The healthcare industry is under pressure - costs are rising, customer demands are evolving, and digital competitors...
Oct 2, 2025by Sabine Kirchem
Artificial intelligence (AI) is no longer a futuristic concept; it has become an integral part of our everyday lives....
Sep 25, 2025by Sabine Kirchem
CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits perfectly. The chapter...
Sep 18, 2025by Sabine Kirchem
Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved it. The chapter...
Sep 11, 2025by Sabine Kirchem
Pandemics undoubtedly affect health statistics, but they also change people's mindsets, particularly regarding consumer...