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“How can I help?” – a simple question that will no longer be asked only by humans in the future. Voice and speech...

Digitalization does not fail due to technology; it often fails because we set it up incorrectly: being too...

Target groups are not obsolete; they simply lack precision. To genuinely connect with customers today, one must adopt a...

The Customer interface is a complex term for something that is, at its core, quite simple: the connection between...

“We need a 360° view of the customer” is a phrase commonly found in strategic documents. But what does that actually...

Digital is no longer an add-on; it forms the core of modern customer experiences. However, many marketing strategies...