DIGITAL COMMERCE for your business

Smart solutions for your digital commerce strategy

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Exciting commerce experiences with innovative solutions

eCommerce is on the rise and more customers than ever want connected offline and online experiences across a multitude of channels. The right commerce strategy connects channels, data, and touchpoints to create not just a shopping journey but an experience.

DIGITALL is your partner to optimize your commerce processes, technology, and strategy. With our tech and industry know-how we are able to provide expertise and services perfectly tailored to your business.


We understand how important the end users of the digital solution are. This knowledge - and thus user-centricity - is one of the key elements of our approach, along with design services from UX research to interaction design from the very beginning, enables us to develop solutions that make the difference and create an excellent user experience.


With our holistic consulting approach, we support you in setting up and expanding your digital commerce activities, both in the B2B and B2C sectors. In doing so, we consider all contact points along the customer journey from the consumer's point of view. From this, we derive the appropriate strategies that are tailored to your and your customers' needs.

Based on these findings and and by selecting suitable technologies, – and if you wish also as a multi-cloud-project – our team is able to design, develop and deploy high-performance digital online shops - ready-for-market with an excellent, personalized as well as seamless customer experience. 

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DIGITALL Thoughts Episodes: Boost your Commerce

In short, informative presentations, our commerce experts from DIGITALL, Stripe and Zuora present trends, best practices, and the right methods and technology to strengthen your commerce strategy. Stream the event now. 

Commerce trends are shaping customer needs, shopping standards and business futures

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Loyalty Programs

Customer loyalty is one of the key success factors for any company that aims for longevity. Loyal customers give you safety during hard times, help you market your brand, and make up a big part of your revenue.

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Direct to Consumer

Close customer relationships help companies be more risk-averse, weather disruptive events, and develop their brand further. D2C helps strengthen relationships and control your brand.

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From Netflix to the business cloud - more and more companies are offering subscriptions. Renting resources and services instead of buying them is becoming increasingly a part of our daily lives.


B2C-Commerce: Online Shopping as an experience

Shopping is personal

It is emotional. It is an experience. An experience that consumers want to be led on, to be inspired and to be impressed.  

Gain brand ambassadors

Having a comprehensive product catalog isn’t enough to woo your customers anymore. You need to make them feel attended to, considered, and your messages aligned with them. If you can successfully do that, then you’ve not just gained a customer, you’ve gained a brand ambassador - an individual that has the exponential capacity to influence and win over new customers through conversations and recommendations.

Stay flexible and smart

This is why a modern commerce platform is essential. With innovative technologies, it personalizes content and maximizes usability, which in turn increases the customer lifetime value, and consequently, your company’s success.  

In this ever-changing landscape of commerce development, it's important to set up your platform to adapt to these changes. We therefore offer all our packages with a "headless" approach that allows you to keep up with all the best practices and latest trends in eCommerce. 

Contact us now for a meeting

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B2C Consulting Packages for your Commerce kickstart 

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Within about two weeks you will quickly start your agile digital commerce project with full functionality to generate first online revenues. 


B2C Commerce  

  • - State-of-the-art web shop based on SFRA
  • - Optional: web shop based on PWA-Kit instead of SFRA (headless approach)
  • - Shop manager enablement (basic)
  • - Standard reporting & dashboard
  • - Single web shop for a dedicated locale
  • - SFRA branding according to corporate design
  • - Credit card payment 


Marketing Cloud  

  • - (not included)


Business Consulting  

  • - Customer Journey Management package "Operational Excellence"
  • - User experience consulting (e.g., UX process, digital strategy development, user research, conception, design, operational optimization)
  • - Individual recommendations based on needs

A shop with customer-oriented front-end and “high conversion” -elements including the connection of a first payment system, such as Klarna Checkout.  


B2C Commerce  

  • - Everything included in "Quick Start - Beginner"
  • - Templates and assets for content pages
  • - Shoppable content
  • - Tracking/Web analysis (basic)


Marketing Cloud (optional)

  • - Basic setup SFMC 
  • - Setup shop tracking
  • - Setup extensions
  • - Two email templates (transaction & account) 


Business Consulting

  • - Customer Journey Management package "Operational Excellence
  • - User experience consulting (e.g., UX process, digital strategy development, user research, conception, design, operational optimization)  
  • - Individual recommendations based on needs  

Aimed at companies that already operate an online shop. Together, we develop a state-of-the-art concept for the further development of your system. We support you with: 

  • - analysis of the status quo with a clearly defined focus
  • - certified experts 
  • - structured feedback and advice
  • - representation of best-in-class cases
  • - tips for optimization
  • - identification of a possible roadmap

To support your commerce strategy on a permanent basis, we offer a managed services package.

  • - Support for the Business Manager, such as:
    • * Assistance in setting up promotions & store campaigns
    • * Product catalog management
    • * Brief analysis of emerging errors during scheduled jobs & services
    • * Changes to existing content assets and slots management  
  • - Localization & analysis of bugs in the code (frontend & backend)
  • - Bug fixing of identified and confirmed bugs as well as deployment support 

Requests are made via JIRA. Briefings for campaigns are made on the basis of DIGITALL templates. 

Our partners

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B2B-Commerce: Efficient Online Procurement

In the world of online commerce, process efficiency is the main focus for B2B customers. They need complex configurations to be simple to achieve and easy to handle. They expect to be able to make adjustments individually and independently. This is why the process should be digitized. To avoid unnecessary costs and allow actions such as replacements and contract extensions to be carried out smoothly and effectively regardless of the time of day or geographical location. 

Configurators, calculators and digital showrooms enable the digital transformation of the most demanding sales projects. This improvement of usability and user experience creates satisfied customers that want to return. 

Set up a meeting for more info

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B2B Consulting Packages for your B2B Kickstart

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A quick start of your agile digital commerce project with full standard functionality. The solution is seamlessly integrated into the existing environment and can be scaled at any time. 

B2B Commerce  

  • - State of the art web shop based on the standard B2B commerce architecture  
  • - Seamless integration into your Salesforce environment
  • - Admin and shop manager enablement (basic)
  • - Standard reporting & dashboard
  • - One Storefront, one language setup (multi-language support)
  • - UI adjustment according to corporate design
  • - Payment: Purchase order, invoice  


Marketing Cloud  

  • - (not included) 


Consulting Services  

  • - Requirements engineering package “Kick-Start”
  • - User experience consulting (e.g., UX process, digital strategy development, user research, conception, design, operational optimization)  
  • - Individual recommendations based on needs 

An online shop with “high-conversion”-elements, comprehensive self-service features, and a user-friendly Excel upload for highly scalable use. 

B2B Commerce  

  • - Everything included in beginner
  • - Admin and shop manager training  
  • - Tracking / Web analysis setup (basic)  
  • - One storefront, one language setup multi-language support
  • - Payment: Integration of service provider
  • - Advanced self-service features in My Account 


Marketing Cloud or optional Pardot  

  • - Basic setup
  • - Setup extensions
  • - One master template for emails (can be used for different emails) 


Consulting Services

  • - Requirements Analysis package “Advanced”
  • - User experience consulting (e.g., UX process, digital strategy development, user research, conception, design, operational optimization)  
  • - Individual recommendation based on needs 

Integrated Online Marketing

Traffic and Conversion for your Online Shop

Reach and relevant content are crucial in both B2C and B2B in order to successfully market an online shop.

We support you professionally, methodically, and technologically:

  • identify the right inbound channels
  • evaluate shop functionalities, such as payment methods, high-conversion-elements or the combination of online and offline channels
  • implement the commerce environment into the existing infrastructure (Cross-Cloud)

We see the online shop as a part of the holistic Unified Commerce, consisting of CRM, marketing automation, ERP, etc.

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Our Digital Marketing Services for B2C and B2B   


We help you develop, implement, and optimize your digital marketing strategy to achieve specific digital goals through individually selected online marketing channels such as paid, earned and owned media. 


We support your search engine marketing to help you rank better and increase traffic, brand awareness and sales/leads. We analyse and expand your SEO  and SEA performance and conceive activities to increase reach.


Digital analytics give you a comprehensive view of the effectiveness of the marketing strategy as a whole. The results of the analytics help you understand exactly what works and what doesn’t and allow you to quickly adjust your strategy and goals in a targeted way. 


Support with the selection of content formats and the creation of relevant and SEO-optimized content. 

Target Group & Personas

The identification of the right target group and the definition of the corresponding personas form the basis of successful online marketing. 

Contact us and connect with our commerce expert

christopher janning

Christopher Janning

Senior Technical Consultant Marketing & Commerce

Write us your questions, use cases or to set up a personal meeting.