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Stay informed about current trends, exciting market research, best practices and leadership topics around your digital transformation on our blog. 
1 min read

Why Excellent Sales Performance Management Is the Key to Digital CRM

Jul 24, 2025by Sabine Kirchem

Excellence in sales is not a one-time achievement - it is an ongoing process. The chapter “Sales Performance...
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Why digital CRM (dCRM) is more than just technology

Jul 17, 2025by Sabine Kirchem

Although CRM is still a software project in many companies, it has been about much more than that for a long time. It's...
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Why Performance Management Is the Key to Successful TransformAtion

Jul 9, 2025by Sabine Kirchem

Performance management is the bridge between vision and reality, evaluating the value and authenticity of every...
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Why looking at the big picture is key to success or failure in CRM

Jul 2, 2025by Sabine Kirchem

Companies often think of CRM on a small scale. They fine-tune campaigns, enhance touchpoints, and implement systems,...
2 min read

Why does CRM only work when combined with a new organisa-tional culture?

Jun 26, 2025by Sabine Kirchem

CRM projects rarely fail due to technological issues; they rather fail due to structural and responsibility-related...
3 min read

Why every company needs a CRM competencе model

Jun 19, 2025by Sabine Kirchem

A CRM system alone is not customer management; it is merely a tool. I believe everyone reading this can agree with me...