Marketing Cloud Intelligence powered by Datorama

From data composition to training and onboarding, we’re here to help you benefit and enjoy the usability of SaaS. Offering both a technical and business perspective, we don’t stop at enabling your use of dashboards, KPIs and visualizations. Our consulting services also help you to develop workstreams and a robust API connectivity framework.

Implementation goes beyond merely putting the platform in place. This is why we evaluate your business needs, design solutions and create custom KPIs based on client-specific calculations. We consider data architecture design, integration and harmonization, so that reports, actions and solutions are driven by data and continuously add value.

Our support system of Datorama experts enables us to proactively resolve any issues with your account. This service of ongoing maintenance includes optimization of your setup, coaching and training, as well as the introduction of new features. Our dedicated support service is ensures environment management and optimal returns on the software.

Datorama is an entire ecosystem of marketing solutions. An ecosystem that we want to help you navigate and achieve the most rewarding results. The length of the process may vary depending on the complexity of the needs, but we have found that the average process takes 8 weeks from start to finish. Tried, tested and proven - this is what you can expect:

Week 0-2

Our dedicated team of experts will evaluate your business’ needs and identify the key benefits of using Datorama. We will then design a solution that works specifically with these factors in mind.

Week 3

We will integrate your data by making use of the built-in APi connectors and link them to the most commonly used business software solutions. We also set you up to have custom data ingestion. Answering any questions you have along the way. 

Week 4

This is the moment that we organize your data so that we can build an infrastructure that is centralized and valuable. We call this the “Data Architecture Design”. It is in this part of the process that our team manages your built-in marketing data organization center. 

Week 5-6

Our experts have a profound understanding of the need for harmonization in data and marketing strategies. This is why we dedicate a part of our process to ensuring that there is consistent marketing taxonomy across all data sources. 

Week 7

At this point, your marketing team will have a strong foundation for the most essential elements of successful marketing. However, data is only truly effective when it can be visualized. This is where our team sets up your dashboards with reports and actions, as well as creating custom KPIs based on client-specific calculations. You will have actionable AI insights that will enable in-flight adjustments and optimizations, in addition to an on-demand AI assistant that can support you in data analysis and decision making. 

Week 8

With all the pillars in place, you are now ready to go live. All your marketing data in one centralized platform, ready for optimal application.