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STAY INFORMED ABOUT CURRENT TRENDS, EXCITING TOPICS regarding the digital transformation on OUR BLOG
2 min read

Why Trigger-Based Marketing Is the Smart Play for the Future

Sep 25, 2025by Sabine Kirchem

CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits perfectly. The chapter...
2 min read

How Swiss Re rethought CRM and transformed it into an intelligent engagement hub

Sep 18, 2025by Sabine Kirchem

Many companies talk about transformation, while Swiss Re Corporate Solutions (CorSo) has achieved it. The chapter...
1 min read

Why the “new normal” in customer behavior is more than just a passing phase

Sep 11, 2025by Sabine Kirchem

Pandemics undoubtedly affect health statistics, but they also change people's mindsets, particularly regarding consumer...
2 min read

Why voice and speech recognition play a key role in customer contact

Sep 4, 2025by Sabine Kirchem

“How can I help?” – a simple question that will no longer be asked only by humans in the future. Voice and speech...