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STAY INFORMED ABOUT CURRENT TRENDS, EXCITING TOPICS regarding the digital transformation on OUR BLOG
2 min read

Why CRM Is the New Operating System for Customer Relationships

Oct 16, 2025by Sabine Kirchem

For a long time, CRM has been an operational database and an administrative tool for managing contacts and leads....
2 min read

Why Digitization in Healthcare Needs to Focus on Customer Contact

Oct 9, 2025by Sabine Kirchem

The healthcare industry is under pressure - costs are rising, customer demands are evolving, and digital competitors...
2 min read

Why Artificial Intelligence Is About More Than Just Technology

Oct 2, 2025by Sabine Kirchem

Artificial intelligence (AI) is no longer a futuristic concept; it has become an integral part of our everyday lives....
2 min read

Why Trigger-Based Marketing Is the Smart Play for the Future

Sep 25, 2025by Sabine Kirchem

CRM in Tiki-Taka style: Although it may seem unusual to use a sporting analogy, this one fits perfectly. The chapter...